Directory development is a growing popular method for gaining quality content and traffic for a website. Resource directories consist of a number of links to other sites within a category of the directory-Just like the Yellow Pages organize businesses by category. Website owners who are considering using directories to promote their site should know why directories are important and what they do. And those who are considering their own directory should know about resource directory development.Directories are very important for any website owner. When submitting to a directory, the URLs are typically human reviewed for quality assurance. By getting accepted it means your site meets the directories guidelines and is a quality site. Some directories are more difficult to get into like Yahoo! or DMOZ. Yahoo! charges $299 for a directory inclusion, while submissions to DMOZ are subject to an editors’ approval.Many websites seek out directories they can submit to. On a daily basis a website owner will seek out several directories and add their site. This increases their number of inbound links, and well as increasing their visibility on the internet.Tips for Submitting to Directories*Include the most important keywords in the title.*Submit your homepage. Directories will typically not accept extensions. It is good if your URL has your keywords in it.*Write a good description free of grammatical errors. It will save time to write two descriptions, one long and one short, for different directories.Some directories focus on a particular niche, while others have categories for just about everything. An example of a targeted directory would be one that only accepts sites about search engine marketing or search engine optimization. Choosing a niche directory that relates to the keywords of the site will help bring more visibility to that particular directory as well as the links.If developing a directory for your own site there are some important things to keep in mind. It must be search engine friendly so it may be indexed properly. Choose categories carefully so they are aimed at your market or the markets to which you wish to appeal. Also don’t let categories go to deep. The more pages away from your homepage you get, the lower becomes the ranking of the directory pages. Make sure the directory is functional so other websites can easily add their URLs. An email notification is a good idea. An acceptance email will not only reassure the website owner but also help you to develop more relationships with other website owners.Tips for Directory Development*Keep listing results small, to about 20 a page. More than that can be overwhelming and confusing to users seeking out information.*Maintain and update your directory frequently. Search engines like to see a site updated regularly, and maintaining the directory will assure that all the links are still functional and that all the URLs still exist.*Incorporate the look of your website into the directory. This will help users to associate the directory with your site.Always keep in mind that you want to represent the best of your site in any listing. So whether you are submitting to the best directories or creating your own directory make sure you are providing the most accurate information and the best possible representation of your site.
Why Submit To Web DirectoriesMany people are paying a lot of money to submit their urls to web directories mainly because of 3 reasons:a) To get permanent 1 way link.b) To get a good Google PR page linking to your site.c) To get traffic / leads from directories.Coincidently, the first 2 factors are part of the mathematics that determine how well your site will rank in Google Search Engine. Because of that, the “Web Directory Industry” exploded and you see tonnes of new web directories appearing eveyday. Even Yahoo and Microsoft have their own web directories.The ProblemWhen everyone starts doing that, the World Wide Web becomes a place full of directories and links with no real content. So, our big brother Google decided to flex its muscle by treating directory websites as “Link Farms” and banned them. If you stumble across any old directory websites with PR of 0, you know that these websites are the victims of Google slaughter. The implication is that your one way link in their website will not help your Google ranking at all. Many webmasters who depended on their directory site for income cursed and sweared.The contradicting part is that Google actually uses data from dmoz.org which is another web directory! I do not believe that Google can ban all the web directories around but I think they can come up with valid excuses to ban any sites they do not like. This is like being able to sentence someone to death with any reasons that you can come up with…scary?Are Web Directories DeadMany people do not think so. I do think that Google will eventually make Web Directories useless in providing one way links and PR unless these directories can show that they are different. Google has already changed their ranking algorithm such that PR becomes devalued. One way links have to pass through strict filter to really make any impact. So, to rely on factor a) and b) to boost Google ranking is no longer valid (See on top). If you want to rely on directories to get hits would be even harder. Statistics from many webmasters tell us that directories do not provide leads. Unless you are doing some sort of advertisements in the directory site, it is unlikely that anyone will notice your url especially when you are with hundreds of urls.MSN and Yahoo Search EnginesUnlike Google, most of the traditional SEO linking and directory submission tactics still works for MSN and Yahoo search engines (You will notice that your msn ranking will climb up much faster than your Google ranking). However I believe that in the near future, MSN and Yahoo will try to imitate Google-like ranking algorithm. It is possible that they might choose not to follow google.Invest in Web Directories or Not?Submitting urls to good web directories is a quick way to get strong 1 way links and can help your site be spidered quickly. Dmoz especially, can make significant impact to your Google ranking. I am not really concern about other directories but to be included in famous directory like business.com or botw.org gives your site recognition and prestige. In short, I would not want to spend too much time and money in submitting to web directories.What Directories To Submit1) If you decide to submit to directories, you will definitely want to start with dmoz.org. I would recommend you to just go for a deep category with very few sites but with an editor available. You do not need to worry about the page rank of the category because the chances of you getting into a high Page Rank category is slim and not worth waiting. Just submit and heck care. Personally, I do not believe that DMOZ will survive for long because it is maintained by volunteers and that the data could be subjected to manipulation. To me, the main reason why it is still surviving is because Google is using their data.2) The next directory to submit is MSN small business directory. If you want value for money, this is the one. Though the categories are cluttered, you can get your urls into a few categories. They also give you a personal page where you can promote your company.3) The next one you want to try is botw. The submission fee is $40 per site but because they have been around for quite a while, it is unlikely that Google will kill them. Many directories with high PR might have their PR dropped to 0 overnight and you would be heart broken if you submitted your site to their directories. I wrote an article on how to submit to BOTW: http://www.sitecritic.net/articleDetail.php?id=764) You may submit to other web directories if you want but generally, I would not recommend spending more that $200 for web directory submissions. If you think you are rich, pay $300 and go for Yahoo Directory.ConclusionThere will still be future for web directories but directories that do not provide extra services other than just listing URLs will die off slowly. Web directory submission is not the best way to get your ranking up in Google and will not provide you with impressive leads. However, submitting your site to a few famous directories will built up your reputation and web presence.